me..
In 1989 I met a man who was a cook and a poet. He showed me words in written form,musical form and, most interesting to me, translated through film. I came to call thisman Dad. In the same year, I met a young woman who desired to live like a Gypsy butdid not possess the appropriate vehicle, but that did not deter her; all she needed wasa Stevie Nicks cassette tape and a car. I should add that this lady was always involved ina course of some sort, be it performing arts, juggling, candle or computer making.Her name was Mum.
Most years consisted of a new letterbox, new environments, new acquaintances, new ideas,usually the same dorky shoes, but ALWAYS CREATIVITY. Especially when visiting anotherwoman they call Mum's mum, aka Grandma. Grandma was and is a master weaver ofthe Maori variety, an artist of many forms, most recently in the shape of doll making.
I imagine it is no secret that I am suggesting I have pulled my creativity from f ilms, travel,meeting new people and having new experiences, and, since a young lad surrounded bycreative people, getting involved in any creative Endeavour I could get my little Kiwi hands on.
Many years and a new country away, I found myself in a great job in a preschool. Some ofthe three-year-olds and I were painting the windows with their favourite characters of themonth (see: Where the Wild Things Are) when one of the children's dads complimentedme on what I had managed to create with the tools available (toddler-level paint set).This dad is an illustrator. This blew my mind that this was a real thing, a real job. This otherperson's dad became a mentor. Off to design school I went.
Now, let's fast forward 12 years. ► ►
Today, I'm a Brand Identity designer and multidisciplinary graphic designer. With experiencein print, packaging, digital, illustration and motion, I help brands tell their story throughclear strategy, refined systems, and distinctive visuals that actually mean something.
I've worked both in-house and independently across sectors like beauty, retail, hospitality, non-profit and merchandising, managing projects end-to-end from concept to rollout. Whether I'm building a logo from scratch, developing a visual language, or designing branded content across print and social, my focus is always on cohesion, clarity, and creativity that connects.
Shaped by a lifetime of creative influence, my practice today is driven by curiosity, consistency,and craft. I'm always looking to collaborate on thoughtful, design-led projects with brandsready to stand out.
