For Elite Building Force, I explored three distinct visual directions, each grounded in your values of quality craftsmanship, reliability, and contemporary building excellence. The goal was to present you with strong but varied identities that all communicate trust, longevity, and future-focused construction, while allowing you to choose the visual language that best aligns with your long-term vision.
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Each concept includes logo development, typography exploration, colour strategy, and real-world applications across uniforms, vehicles, and marketing collateral, ensuring you could clearly visualise how the brand would perform in practical, everyday use.
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After reviewing the concepts, the client selected a revised version of Concept Two, refining the geometric mark and premium aesthetic into the final brand identity.